2019 Top Digital Marketing Trends

When it comes to digital marketing, it often seems like new trends and innovations are around every corner. Constantly changing and shifting in time with the emergence of new technologies, online advertising is always improving its own capabilities, making it pretty difficult to pin down. Simply put, online advertising is marketing done with digital technologies through the internet. However, thanks to the rise of smartphones and apps, online advertising has grown to encompass mobile phones, digital displays, and nearly every digital medium. With new trends around every corner, such as the rise of the influencer and video content it’s never been harder to keep up, as one new concept can replace another and rewrite the industry. Fortunately, digital marketing analysts are increasingly able to predict what’s coming down the road for digital marketers, and the 2019 online advertising trends are no exception.


Smart Chat
Although chatbots have been around since the days of MSN messenger, the rise in chatbots has grown exponentially in recent years. Able to automated and effective at engaging customers, more websites and businesses are choosing chatbots to improve their customer service. One of the most notable examples of chatbots used for customer service are those that appear as “chat pop-ups” when visiting a business’s website. These types of chatbots attempt to engage customers by asking them a series of automated questions. Allowing marketers to engage more effectively with potential customers and play a greater role in their experience, chatbots help digital marketers learn more about consumer’s behavior and to understand how they can better assist them.


Augmented and Virtual Reality
Although augmented and virtual reality isn’t necessarily a trend new to 2019, it’s nevertheless predicted to be one of this year’s biggest moneymakers. A major marketing application now being used by brands such as Michael Kors, augmented and virtual reality digital marketing campaigns have the capacity to engage their audiences like never before.


Ideally suited for creating brand awareness and shareable experience, augmented and virtual reality are changing the game when it comes to online advertising trends and have even been used to allow customers to better visualize results of cosmetic products.

Live Streaming
Already gaining in popularity for it’s capacity to connect content producers with their audiences, live content and streaming is one of the fastest growing parts of the internet. Thanks in part to Youtube, Instagram and Facebook, live streaming is taking online advertising by storm because of its cost effectiveness and relative simplicity to produce. Highly unique because it connects viewers in real time, live streaming is a risky business, but well worth it if done properly.


Because of the urgency of live streaming, content that is streamed live often garners more impressions and views than traditional video content. Spurred on by Instagram influencers who have monetized live streaming and “stories”, it definitely look as though this form of online advertising is here to stay.


AI and Machine Learning
Perhaps not “new” for 2019, however digital marketing’s AI trend is unlikely to go away anytime soon. With major corporations such as Amazon increasingly investing their resources in AI and machine learning, the future of online advertising will very likely come down to the interpretation of customer data. Able to predict consumer behaviors more efficiently than ever before, marketing techniques that utilize AI are able to target their ultimate audience more easily.


Providing a wealth of information and insight into consumer behaviors, a large number of commercial industries are already employing AI and machine learning to help them get to know their customers better and determine the best times to present them with new and improved product options. A growing factor when it comes to creating personalized marketing campaigns, AI and machine learning is perhaps one of the most revolutionary trends this century and is expected to be used in nearly every major sector.


Content Personalization
With developments in AI and machine learning facilitating the process of creating personalized marketing campaigns, it’s no surprise that the rise in content personalization is growing. As more and more digital marketers recognize how inundated the average consumer is with digital marketing, ensuring the right content reaches them has become increasingly important.

Content personalization is all about the customer experience, and works to curate content for audiences based on interactions and interests of similar customers. Able to recommend more interesting products and introduce consumers to ideas they’re already inclined to like, content personalization is helping digital marketers learn more about their customer’s desires. Although this trend has been around for a few years, the development of AI and machine learning has put it back in the forefront as businesses strive to stand out from the competition.


From classic digital marketing methods such as SEO and content marketing, to the highly-automated analytics of today, online advertising is constantly in flux and consistently redefined by the emergence of new technology. Inextricable from daily life, all in one marketing in San Jose is absolutely essential for all businesses that want to say competitive in today’s technological world. Fortunately, nowadays an all in one digital marketing platform in San Jose exists to make it easy for businesses to get started utilizing the trends of the day to grow their business. From improved website design to advanced analytics, a digital marketing platform in San Jose have helped level advertising’s playing field and are widely used by businesses of all shapes and sizes.


Although difficult to predict, online advertising has the capacity to upend industries through the introduction of new trends. Impacting all users of digital media, online adveritisng is perhaps the most pervasive form of advertising ever created. Characterized by its ability to adapt quickly to changing demands, digital marketers need to always look ahead in order to stay in the game.

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